The legal bits


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__utma Google Analytics Identifying Unique Visitors Each unique browser that visits a page on our site is provided with a unique ID via the __utma cookie. In this way, subsequent visits to your website via the same browser are recorded as belonging to the same (unique) visitor. Performance
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__utmzGoogle Analytics Tracking Traffic Sources & Navigation When visitors reach our site via a search engine result, a direct link, or an ad that links to our page, Google Analytics stores the type of referral information in a cookie. This cookie gets updated with each subsequent page view to our site; it is used to determine visitor navigation within the website. Performance