Inside Tic:Toc / Tockers

Amanda, Digital Performance Coach

4 min read

Bailey Underwood

We caught up with recent Marketing recruit Amanda to discuss her experience joining Tic:Toc and to learn more about what makes her tick.

What was your first impression of Tic:Toc?

I was so excited to see how much of a positive influence the people and the team would have in my overall day-to-day activities. I was glad then that one of my first impressions was how amazing the team culture is at Tic:Toc. Everyone is so friendly, ready to help, keen to get to know you and thriving on collaboration – nothing is too hard, and everything is possible!

What were your thoughts when you first stepped out of the lift and into the Tic:Toc office?

When I walked into the office for the first time I was super excited to see the spacious open-plan layout, the bright and colourful wall art in the kitchen, the amount of natural light coming in, the cool meeting rooms, and how everyone was interacting with each other.

Is Adelaide your hometown, and what do you enjoy about working in the city?

Adelaide isn’t my hometown. I’m originally from Brazil but have been living in Australia for 16 years and across a number of different cities. Working in the city is a great way to get to know the Adelaide culture a bit more. Coming to the office in the morning, grabbing a coffee downstairs, and then exploring the city after work for a nice place to have dinner has been fantastic.

What advice would you give to someone wanting to get into a similar role?

Try to form habits around whatever discipline of marketing you’re most excited about (think of ‘skills’ as opposed to a specific role you’d like to be in). To do so, you need to be curious and eager to learn and explore new ways of thinking. I’d also recommend reaching out to other marketing professionals and get to know them. Catch up for a coffee or meet virtually and get to know their journey, challenges, wins, and learnings. You’ll be surprised how many people are keen to share their journey with others.

How would you explain your role in 10 words or less?

I use data and trends to direct and pivot our marketing strategy to ensure we are delivering the best customer experience possible – that’s more than 10 words but it’s hard to summarise something you’re so passionate about! 😉

Don’t underestimate how important it is to get to know your colleagues, as they are a big part of your day-to-day and make a massive difference in your performance.

Amanda, Digital Performance Coach

Career highlights

The biggest highlight of my career has to be the amazing people I’ve met along the way. Don’t underestimate how important it is to get to know your colleagues, as they are a big part of your day-to-day and make a massive difference in your performance.

I also am very proud that I have been able to explore so many areas of marketing – from events, traditional media, eCommerce, and CRM, to performance, paid and search marketing. Knowledge is power! 🙌🏻

Mentorship – have you had a mentor? What was the impact of that relationship?

Mentorship is so important. Finding someone who you look up to and who is willing to share their learnings with you is key to expanding your broader knowledge. I’ve had a few mentors throughout my career, as well as being a mentor myself.

Trying to summarize the impact these relationships have had on my career is challenging. However, the highlights would include having someone help me develop a long-term career goal (with my strengths in mind), receiving guidance during important stages of my career and helping me to understand the overall big picture, and having someone I could count on when I needed advice.

What’s something you wish someone told you before you entered the workforce?

It’s ok not to know everything.

When we enter the workforce, we are so keen to show results straight away that we might miss some big learning opportunities. Just remember, we are all learning (no matter how far along with our careers we are). I think the most important trait someone can have and show is being curious and eager to learn. Being curious will take you places!

What are you reading or listening to right now?

I love listening to podcasts. My go-to's at the moment are: Mark Bouris (Straight Talk or The Mentor), Joe Rogan, Creating Synergy, The Diary of a CEO with Steven Barlett, Social Media Marketing Talk Show… the list goes on, but I’ll stop here!

When it comes to books, I read to relax, so you won’t find any business-related book recommendations here. However, reach out if you’re interested in romance books (that’s my forte! 😉)

How do you like your coffee?

I have a soy mocha in the mornings. I love coffee, but I also love chocolate – so a mocha is the perfect combo for me.

Interested in a career with Tic:Toc?

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